Content
Writing &
Editorial

Copy that sounds like the brand, and editorial programs that keep publishing.

Publishing regularly is hard when every piece has to be accurate by an expert. We run the process so you don't have to.

We work with firms that need to publish well, month after month:

research, drafting, subject matter expert review, compliance checks, and delivery in your template on your schedule. We also write the shorter stuff: campaign lines, packaging copy, web pages, and social captions that match the brand’s voice.

What we deliver

Thought leadership & long-form articles

Researched, sourced, and written in your firm's voice.

Articles, guides, and explainers for a professional audience

Search-led structure: H1, H2, and metadata built to the brief

Full source attribution and reference formatting

Research and industry reports

Quarterly and annual reports your team can put its name to.

Market, regulatory, and industry updates

Data gathering, sourcing, and fact-checking

Formatted to your report template, ready to publish or present

Regulatory & rush updates

When something changes and your audience needs to hear it from you first.

Rush-turnaround pieces on time-sensitive news

Jurisdiction-specific frameworks for Canadian and GCC audiences

Compliance and source checks before submission

Editorial programs

The system that keeps the calendar full.

Annual and quarterly content calendars

Briefs, drafting, and SME review cycles

A quality checklist applied to every piece

Monthly reporting on what was published and what's next

Thought leadership & long-form articles

Researched, sourced, and written in your firm's voice.

Campaign lines, claims, and headlines

Packaging and POSM copy

Web pages, landing pages, and email

Social captions and ad copy

Arabic adaptation through our partners

Everything applied across packaging, retail, web, social, fleet, signage, and print.

Our quality standard

Headings match the brief
Sources verified and correctly attributed
Client source policies followed
Spelling convention consistent (Canadian, UK, or US as required)
Date and reference formatting consistent
Brand tone applied
Jurisdiction-correct frameworks for the audience
Clean file, no tracked comments, ready to publish

How an editorial program runs

1
Calendar

Topics, formats, and dates agreed for the quarter or year.

2
Brief

Each piece gets an angle, an audience, a word count, and the sources we can and can't use.

3
Draft

Researched and written to the brief and the template.

4
SME Review

Your expert reviews, we revise. Usually one round.

5
Quality Check

Spelling convention, source accuracy, structure, tone, and template compliance.

6
Submission

In your template, with an SEO note, on the agreed date.

Why
Us?
Where the brand
goes next

Content Creation

The design, motion, photo, and video studio behind everything we make.

Graphic Design & Illustration
Motion Graphics & Animation
Content Writing & Editorial Programs
2D / 3D Design & Visualisation
Photography & Retouching
Photo Manipulation
Videography, Editing & Reels

Brand Strategy & Identity

We build and refresh brand identities that hold up everywhere they appear, from packaging to pitch decks.

Brand Strategy & Positioning
Rebranding
Brand Refresh
Brand Architecture
Tone of Voice
Identity & Visual Systems
Packaging & Range Design
Toolkits
Guidelines
Brand Management
Brand Applications & Collateral

Web & Digital

We design and build websites and social presences that are easy to run and easy to find.

Website Strategy
UX/UI Design
WordPress & Squarespace Builds
E-Commerce & Online Stores
Intranet
Landing Pages
Campaign Microsites
SEO
Performance, & Accessibility
Maintenance, Hosting & Support
Social Media
Email Marketing

Related Works

What are you launching?

Tell us what you need made and when. We’ll reply within one business day.

testimonials
*
*Rush work is subject to availability and may carry a priority fee.
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JMarketing is a boutique creative agency based in Abu Dhabi. We build brands, launch campaigns, and design retail and shopper experiences for clients across the Middle East, North America, and Asia.

Abu Dhabi to Toronto.
Designing for brands people know. Made by people you'll actually meet.

offices

Abu Dhabi, UAE

Windsor, Canada

Contact us

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