JNM
Manufacturing
Inc.
A family-run stamping manufacturer in Oldcastle, Ontario, with three facilities across two countries and 35 years of tier-one automotive work behind it. We rebuilt how that story shows up online.
JNM had the credentials, certifications, and three decades of work for tier-one OEM suppliers. What they didn’t have was a web presence that said so.
We started with the brand, refreshed it, then built the site around how a customer actually evaluates a stamping partner: capability, capacity, certification, and whether the people behind it are worth trusting. Every photograph on the site is ours, shot on location across their Canadian facilities.
The site is theirs to run. We trained the team, documented it, and provided support as needed.
Brand strategy · brand refresh
Web strategy · content architecture · web design · web development · web training
Website copywriting · site copy & messaging
On-location direction · corporate & team portraits · facility & environmental photography · product & detail photography · retouching & colour correction · cut-outs & background removal · format adaptation · image optimisation · asset library
Brand Strategy & Refresh
Web Strategy
Content Architecture
Copywriting & Messaging
Photography
Web Design
Web Development
Web Training
35 years of tier-one automotive work deserve an identity that matches. We audited what JNM had, kept what customers already recognised, and updated the rest into a system that holds up across a website, a facility sign, and capabilities document.
Before we designed anything, we defined what the site needed to do. Who it needed to convince, what a tier-one customer checks first, and which questions were costing the sales team time on the phone. That became the brief.
Every page was mapped to a stage of the customer’s decision before a single layout was drawn. Capability, capacity, certification, and the people behind it.
Capability written about the way a customer actually asks about it. Progressive dies, transfer tooling, draw dies, and what JNM can take on, in plain language and in JNM's own voice rather than the industry's.
We shot every image on location across JNM's Oldcastle facilities. Floor, equipment, team, and detail, retouched and adapted into a reusable asset library the company now owns.
A structure built around how customers evaluate a supplier, not around an org chart. Clean, fast, and weighted toward the photography, because in manufacturing the floor is the proof.
Built on a platform that JNM's own team can update, with no dependency on us. Responsive, optimised, and set up so that adding a facility or a certification takes minutes rather than a support ticket.
A handover session with the team and a written guide they can keep. We launched the site as theirs to run, and stayed on for any additional support the team needed on a per-project basis.
Manufacturing websites usually fail in the same way: pages organised by department rather than by what a customer needs to know. We mapped the site to the buying decision instead. Capability first, then capacity, then proof, then people.
Thirty years of tier-one automotive work deserve an identity that matches. We audited what JNM had, kept what customers already recognised, and updated the rest into a system that holds up across a website, a facility sign, and capabilities document.
Before we designed anything, we defined what the site needed to do. Who it needed to convince, what a tier-one customer checks first, and which questions were costing the sales team time on the phone. That became the brief.
Every page was mapped to a stage of the customer’s decision before a single layout was drawn. Capability, capacity, certification, and the people behind it.
Capability written about the way a customer actually asks about it. Progressive dies, transfer tooling, draw dies, and what JNM can take on, in plain language and in JNM's own voice rather than the industry's.
We shot every image on location across JNM's Oldcastle facilities. Floor, equipment, team, and detail, retouched and adapted into a reusable asset library the company now owns.
A structure built around how customers evaluate a supplier, not around an org chart. Clean, fast, and weighted toward the photography, because in manufacturing the floor is the proof.
Built on a platform that JNM's own team can update, with no dependency on us. Responsive, optimised, and set up so that adding a facility or a certification takes minutes rather than a support ticket.
A handover session with the team and a written guide they can keep. We launched the site as theirs to run, and stayed on for any additional support the team needed on a per-project basis.
Manufacturing websites usually fail in the same way: pages organised by department rather than by what a customer needs to know. We mapped the site to the buying decision instead. Capability first, then capacity, then proof, then people.
Manufacturing websites usually fail in the same way: pages organised by department rather than by what a customer needs to know. We mapped the site to the buying decision instead. Capability first, then capacity, then proof, then people.
