Castle Kings

Encapsulating the joy and excitement that Castle Kings brings to its customers.

Summary

When Castlekings Windsor approached JMarketing, they were determined to compete with their major competitors, who had been the leading suppliers for decades. They were looking for a complete overhaul of their company website, including a consistent branding design and strategy to strengthen their online presence across Windsor-Essex.

Our team not only delivered a visually-appealing and user-friendly e-commerce website powered by Booqable, but we went above and beyond by completely overhauling their brand identity, voice, and personality. The new website showcases everything from its company history and owner profile to its brand strength and client benefits, providing visitors with a comprehensive understanding of its business.

Our team spearheaded everything from software integration to ensuring seamless back-end, front-end, and Squarespace integration, resulting in a unified and cohesive online presence.

After the successful website launch, we crafted a fun social media campaign and created engaging social media posts to build awareness and boost engagement. The result was a dynamic online presence that effectively showcased Castlekings Windsor’s unique offerings and elevated its brand above the competition.

the process

Branding

Web Design

System Integration

Social Media

Trailer Design

Branding

In rebranding Castle Kings, we aimed to capture the essence of the brand's core service - inflatables - in a fun and visually striking logo. The resulting logo design embodies the inflatables' bouncy and playful nature, with highlights and curvy characters that bring the brand's offerings to life.

The brand personality we sought to convey through the rebranding was happy, fun, flamboyant, and confident - inherent traits in the Castle Kings experience. To underscore the brand's regal associations, we incorporated a crown on top of the K, a subtle yet creative element that symbolizes the crown worn by kings.

Overall, our rebranding vision was to create a logo that perfectly encapsulates the joy and excitement that Castle Kings brings to its customers. The new logo represents the brand's offerings and core values with its playful design and subtle regal touches.

Web Design

At JMarketing, we understand a website's critical role in showcasing products and telling a compelling brand story. When we partnered with Casteking's Windsor, we recognized the need to create an online store that offered a seamless user experience.

We leveraged the brand's unique illustrations and patterns to achieve this, incorporating vibrant images that brought the website to life and created an immersive user experience. We aimed to ensure visitors could purchase the product and learn about the brand's history and the process behind creating their offerings.

One of the most crucial aspects of website development was creating a seamless e-commerce platform that was both user-friendly and highly responsive. To achieve this, we carefully selected Booqable, an all-in-one rental software platform that provided an intuitive interface and streamlined the purchasing process. With Booqable, the client could focus on growing their business without worrying about the complexities of navigating software.

The result was a visually-appealing, immersive website that effectively showcased the brand's offerings while delivering a seamless user experience. We created a platform that effectively communicated the brand's message and engaged customers by leveraging the right technology and design.

System Integration

The client had a clear vision of what they needed in an e-commerce platform: power, usability, and affordability. As a small business, it was essential for Castleking's Windsor to partner with the right software to drive its success. After thorough research, we identified Booqable as the ideal solution for our client's needs.

Booqable is an all-in-one rental software designed specifically for small and medium-sized rental businesses. Its powerful management tools, website builder, and mobile app provide everything needed to accept online bookings and manage rentals efficiently.

As the client's partner, we handled everything from the back end to the front end and CMS, ensuring a seamless and cohesive user experience. The result was impressive, with the Booqable platform delivering the functionality and affordability that our client required. The outcome exceeded our client's expectations, and they were delighted with the results.

Social Media

We've given Castlekings' social media branding a complete makeover to align it with our overall branding strategy. We've crafted a cohesive and consistent brand image, voice, and tone across various social media channels, ensuring the brand's messaging remains consistent and compelling.

This renewed social media presence has enabled Castlekings to connect more effectively with its target audience and convey a powerful and unified message across all its social media platforms. With the brand's new and improved social media strategy, Castlekings is better equipped to drive engagement and build a loyal following among its customer base.

Trailer Design

When creating the design for Castelking's Windsor trailer, we considered several variables. Given that the trailer is utilized during service calls across Windsor-Essex in busy suburban neighbourhoods and bustling cities, it was imperative that the design effectively communicated the brand's messaging, products, and a clear call to action to purchase their services.

We approached the trailer design strategically, ensuring that it encompassed all the essential features while being eye-catching and interesting enough to grab attention in seconds. To achieve this, we utilized big, bold letters in a striking font and incorporated bright hues contrasting with the trailer's base colours. We complemented the design with engaging imagery accurately depicting the brand's offerings.

The result was a visually dynamic trailer that boldly stood out in busy environments and effectively communicated the brand's message and products. The design captured the brand's essence and left a lasting impression on anyone who encountered it.

Satisfied client, incredible results.​
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