Scotia Investments Limited

An environmental organization from Nova Scotia that promotes sustainable growth for their Family of Companies – building a substantial and diverse investment environmental portfolio.

Summary

Scotia Investments Limited is an environmental organization from Nova Scotia that promotes sustainable growth for their Family of Companies. Each member has built a substantial and diverse investment portfolio that spans the manufacturing, energy, innovative health, and environmental sectors, sharing a strong global responsibility while remaining true to their ESG commitments.

As Scotia Investments continues to expand its portfolio, it has become apparent that the current digital platform doesn’t fully capture the breadth of their achievements. To further facilitate their growth trajectory, the need for a sophisticated and meticulously designed website has been recognized. This enhanced digital platform is envisioned not just as a mirror reflecting Scotia Investments’ impressive portfolio and accomplishments, but also as a powerful tool integral to the company’s forward-thinking ethos.

Scotia Investments Limited approached JMarketing to help revamp their brand strategy and create a new, modern, and innovative website. This partnership marks the beginning of a new era for Scotia Investments, positioning them as a forward-thinking and customer-centric company.

the process

Concept

Web Design

Interactive Interface

CMS Integration

Concept

We understand that successful branding and website development go beyond superficial aesthetics. As we dived deep into understanding the company's core values, target audience, and market position, the revamped website is expected to function as a comprehensive informational hub, offering insights into the company's diverse range of investments and achievements.

Scotia Investments Limited aims to be perceived as progressive, eco-friendly, and complex. To achieve this, we developed a comprehensive brand strategy and utilized their current branding, from colours to photo applications, to create a whole new visual approach that will reflect the company's values, mission, and unique selling propositions.

Excellent results for our clients are something we take great pride in at JMarketing. We went above and beyond by creating and providing outstanding custom visuals in addition to developing a terrific website. These visuals were thoughtfully created to improve the website's overall look and give it a modern, straightforward interface. We aimed to ensure that users could easily access the website's content and move between its various sections to learn more about Scotia Investments and the environmental support they provide.

When Scotia Investments Limited approached us, they sought more than just a brand refresh; they aimed for transformation. Our collaboration led us to reimagine their brand strategy and craft a website that's the epitome of responsiveness and user-centricity.

Drawing inspiration from their existing brand elements, we carefully examined and analyzed every aspect in order to create a complex and multifaceted visual narrative that resonates deeply with their target audience. By mixing modern and their current branding, we were able to capture the essence of their brand and translate it into a captivating visual story that speaks volumes to their customers. This revitalized visual narrative not only reflects their values and aspirations, but also establishes a strong and lasting connection with their audience, ensuring a memorable and impactful experience.

Web Design

Our experienced designers and developers created a visually stunning and user-friendly website that embodies the overall brand identity. The new website featured a modern and responsive design, ensuring seamless accessibility across desktop and mobile devices—integrating intuitive navigation, engaging visuals, and interactive features to captivate and retain visitors.

We ensure that the website is propelled to new heights with optimized SEO and fast performance. We utilized techniques to increase the website's visibility and drive organic traffic—from carefully crafting optimized meta tags and keywords to enhancing the site's overall structure and navigation.

JMarketing recognizes the platform as a crucial conduit for engaging with potential employees, acting as a magnet that draws in top-tier talent instrumental to the company's ongoing growth and success. It will be a dynamic communicative showcase representing the Scotia Investments Family of Companies and a compelling portal designed to attract and retain talent, ultimately fueling the company's continued expansion and prosperity. Our aim to make a functional and comprehensive information hub for Scotia Investments was achieved through an organized flow of content and presenting the information in a way that it can be easily understood to properly educate and engage visitors and establish Scotia Investments Limited as a thought leader in the industry.

Interactive Interface

We improved the way users interact with Scotia Investments' website content. Every element is carefully designed to make their experience better and help them navigate the website more easily while getting more information in one place.

Marrying intuitive navigation with compelling visuals and dynamic interactivity, we've crafted a digital environment that's bound to captivate and resonate with every visitor.

CMS Integration

Powering the backend is a robust CMS platform, meticulously developed to mirror Scotia Investment's forward-thinking spirit. It's more than just user-friendly—it's a powerful tool that aims to inform, engage, and showcase the groundbreaking ethos that Scotia Investments stands for. 

Satisfied client, incredible results.​
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Here's what Scotia Investments Limited has to say...

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