F45 Lasalle Summer Shred Ad

Join the F45 Training Lasalle community and their aspirations for a strong and enjoyable summer.

Summary

JMarketing, privileged to collaborate with F45 Training Lasalle on an exciting three-month marketing campaign, invites you to delve into the extraordinary world of this globally renowned fitness community. The innovative fusion of circuit and HIIT-style workouts challenges your physical limits and ignites a sense of vitality that permeates every aspect of your life.

the process

The Campaign

Social Media

The Campaign

We devised a dynamic visual strategy centred around yin-yang characters to capture attention and evoke a sense of joy and excitement. Each character represented a harmonious blend of F45 Training and the carefree summer spirit. We created eye-catching graphics that exuded energy and positivity by seamlessly integrating F45's branding elements and a captivating mix of professional fitness photos and summer stock images.

The vibrant visuals were carefully designed to inspire a sense of fun and happiness, inviting viewers to envision themselves embodying the balance between working out and enjoying the summer season. We aimed to ignite a connection between the F45 Training Lasalle community and their aspirations for a strong and enjoyable summer.

 

Social Media

When F45 Training Lasalle and its sister studio, F45 Training Kingsville, approached JMarketing to launch their highly anticipated Summer Shred Special, we knew we had an opportunity to make a lasting impact in the Lasalle market. As a creative agency, our mission was clear: to maximize lead generation through strategic Facebook and Instagram marketing campaigns.

Together, we embarked on a journey to capture the attention of the desired demographics and inspire them with a powerful and inclusive message. Understanding the importance of visually appealing content, we set out to create eye-catching graphics that exude the vibrant essence of summer. 

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