Lance Leenard Group
A corporate and tax firm is fully committed to providing businesses with efficient back-office support and professional services in accounting and finance, audit and assurance, tax management, and business advisory.
Lance Leenard Group’s strategic marketing campaign aimed to facilitate its entry into the UAE and Canadian markets. The campaign sought to enhance brand awareness and engagement through detailed market research and dynamic advertising strategies by showcasing LLG’s comprehensive business setup services against culturally iconic backdrops. This effort was supported by robust social media branding and targeted LinkedIn advertising designed to resonate deeply with specific demographic and industry targets, ensuring LLG’s successful market penetration.
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The campaign, culminating in September 2024, strategically positions LLG as a preferred partner for business setup in the Philippines, leveraging tailored messaging and digital outreach to maximize brand impact and lead generation.
Market Research
Campaign Objectives
Campaign Ads
Landing Page
Social Media Branding
LinkedIn Advertising
The cornerstone of Lance Leenard Group's expansion into the UAE and Canada is our in-depth market analysis. This study is instrumental in crafting an effective overall strategy for the marketing campaign. It has allowed us to define the target audience, evaluate demographic tiers, and investigate bilateral business relations between the Philippines, the UAE, and Canada. We have also pinpointed key industries for targeted advertising efforts, ensuring a tailored approach to reach the most responsive markets.
- Brand Awareness: As Lance Leenard Group steps into new territories, it's crucial to inform potential clients about our offerings and establish our credibility. To achieve this, we propose a series of creative marketing initiatives, with a recommended allocation of at least 30% of the total marketing budget to sustain these efforts throughout the campaign.
- Website Leads: This objective focuses on driving action. We aim to engage the audience by inviting them to explore more about the Lance Leenard Group through a well-crafted landing page designed specifically for this campaign.
- Phase 1: Initiated the introduction of the brand to the new markets. This phase concentrated on establishing the brand's credibility and clearly articulating the services and value offered, particularly in industries where Lance Leenard Group holds a competitive edge.
- Phase 2: Envisioned as the "big" idea, this phase encourages audiences to visualize their products or services in diverse global settings. We utilized iconic locations within Canada, the UAE, and the Philippines to resonate with targeted demographics.
These settings were chosen to mirror the primary demographics and industries of each location, promoting Filipino hospitality and versatile business setup options across various Philippine landscapes—cityscape, mountains, beaches—ensuring a warm welcome in any chosen locale.
Central to our digital strategy is the custom-designed landing page, specifically crafted to highlight LLG’s expertise in Foreign Business Setup in the Philippines. This page is pivotal for converting interest into actionable leads, inviting users to delve deeper into our services.
We spearheaded the launch of new social media platforms for LLG, including LinkedIn, Facebook, and Instagram. This involved creating cohesive branded materials, ranging from profile pictures and bio copywriting to cover banners and establishing a solid and consistent brand presence online.
Our comprehensive LinkedIn campaign, from July to September 2024, successfully boosted brand awareness, significantly increasing LLG’s visibility among UAE and Canadian demographics. The campaign focused on maximizing impressions and engaging potential clients, with ongoing efforts to track website visits, which will be thoroughly evaluated upon completion in September 2024.
The cornerstone of Lance Leenard Group's expansion into the UAE and Canada is our in-depth market analysis. This study is instrumental in crafting an effective overall strategy for the marketing campaign. It has allowed us to define the target audience, evaluate demographic tiers, and investigate bilateral business relations between the Philippines, the UAE, and Canada. We have also pinpointed key industries for targeted advertising efforts, ensuring a tailored approach to reach the most responsive markets.
- Brand Awareness: As Lance Leenard Group steps into new territories, it's crucial to inform potential clients about our offerings and establish our credibility. To achieve this, we propose a series of creative marketing initiatives, with a recommended allocation of at least 30% of the total marketing budget to sustain these efforts throughout the campaign.
- Website Leads: This objective focuses on driving action. We aim to engage the audience by inviting them to explore more about the Lance Leenard Group through a well-crafted landing page designed specifically for this campaign.
- Phase 1: Initiated the introduction of the brand to the new markets. This phase concentrated on establishing the brand's credibility and clearly articulating the services and value offered, particularly in industries where Lance Leenard Group holds a competitive edge.
- Phase 2: Envisioned as the "big" idea, this phase encourages audiences to visualize their products or services in diverse global settings. We utilized iconic locations within Canada, the UAE, and the Philippines to resonate with targeted demographics.
These settings were chosen to mirror the primary demographics and industries of each location, promoting Filipino hospitality and versatile business setup options across various Philippine landscapes—cityscape, mountains, beaches—ensuring a warm welcome in any chosen locale.
Central to our digital strategy is the custom-designed landing page, specifically crafted to highlight LLG’s expertise in Foreign Business Setup in the Philippines. This page is pivotal for converting interest into actionable leads, inviting users to delve deeper into our services.
Â
We spearheaded the launch of new social media platforms for LLG, including LinkedIn, Facebook, and Instagram. This involved creating cohesive branded materials, ranging from profile pictures and bio copywriting to cover banners and establishing a solid and consistent brand presence online.
Our comprehensive LinkedIn campaign, from July to September 2024, successfully boosted brand awareness, significantly increasing LLG’s visibility among UAE and Canadian demographics. The campaign focused on maximizing impressions and engaging potential clients, with ongoing efforts to track website visits, which will be thoroughly evaluated upon completion in September 2024.
July to August 2024 results for our LinkedIn advertising campaign were our baseline for the next month’s ad campaigns:
- Target Location: UAE and Canada
- Campaign Dates: July 1 to August 31, 2024
Learn more about Lance Leenard Group
Here's what lance leenard group has to say...
JMarketing's work has increased the company's social media exposure and the end client's research and clicks. The team has delivered items on time and has been responsive via email, WhatsApp, and other messaging apps. The team has been professional, and their exceptional visual work has stood out.
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