Lance Leenard Group – Manufacturing Campaign

Recalibrated campaign to focus on the UAE Manufacturing Sector.

Summary

Following a successful three-month LinkedIn advertising initiative (July-September), Lance Leenard Group (LLG) and JMarketing achieved substantial engagement and consistent interest from key demographics within the UAE’s manufacturing sector. Leveraging strategic insights and aligning our objectives, the new campaign zeroes in on this thriving industry to meet the burgeoning demand for expansion into the Philippines.

our solutions

Refined Industry Focus

Enhanced Content Strategy

Compelling Campaign

Consistent Branding & Imagery

Optimized Landing Page

Refined Industry Focus

We honed our strategy to concentrate on top manufacturing industries poised for significant growth and investment opportunities. The campaign highlighted:

  • Automation
  • Packaging Manufacturing
  • Electronics Manufacturing


Focusing on these sectors, we tapped into areas with the highest potential for expansion and interest among UAE businesses.

Enhanced Content Strategy

Our strategy was centered on promoting the economic advantages of launching operations in the Philippines. We incorporated authoritative articles and impactful quotes to strengthen our messaging and support our positioning. Additionally, we featured insights from LLG's Managing Director on the company's strategy for penetrating the UAE market and the benefits of partnering with LLG, adding credibility and a personal touch.

Compelling Campaign

At the heart of our campaign was the compelling concept and slogan "Thrive in the Philippines." This powerful message encapsulated what LLG offers UAE manufacturers: an opportunity to expand and thrive in a dynamic and growing economy. The slogan served as a unifying theme across all marketing materials, resonating with our target audience's aspirations for growth, innovation, and global reach.

Consistent Branding & Imagery

Analyzing metrics from previous campaigns, we discovered that our target demographics engaged more effectively with static imagery and clear, concise messaging about our services. We applied these insights to create compelling visuals and consistent branding that resonated with our audience and reinforced LLG's market position.

Optimized Landing Page

To ensure a seamless user experience, we refreshed and updated the landing page to align with the objectives and messaging of our creative ads. The inquiry form was prominently placed at the top of the page, streamlining the lead generation process and encouraging immediate engagement.

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