NextGen Mold Technologies

Rebranding to Showcase Growth and Technological Advancements

Summary

In partnership with NextGen Mold Technologies, a growing tooling and manufacturing company in Windsor-Essex, Canada’s manufacturing hub, JMarketing was tasked with rebranding the company’s website. This initiative was aimed at highlighting the remarkable growth and development NextGen has achieved since its inception in 2021.

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the process

Rebranding

Web Design & Dev

Photography & Editing

Conclusion

Rebranding

Initially engaged in 2021, we helped establish and enhance NextGen's brand identity, emphasizing its mission, vision, and commitment to a diverse workforce. The primary goal was to position NextGen as a pioneering leader in the tooling industry, recognizing its roots as a dynamic start-up and emerging dark horse. As of today, NextGen Mold Technologies has achieved significant growth in its technology and service offerings, client base, and team expansion in Windsor. These advancements needed to be mirrored in the revamped website design, as articulated by Dennis, the company's founder.

Web Design & Dev

Our focus was to create a website that reflects the company's cutting-edge technological investments with a clean, modern, and precise design. The new site needed to conveys the sophisticated nature of NextGen's capabilities and the intuitive and user-friendly to navigate, ensuring that clients and prospective employees get a true sense of the company's forward-thinking approach.

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Photography & Editing

A key component of this rebranding was to visually capture the company's evolution. JMarketing conducted a two-day photo shoot involving all company personnel to obtain authentic, high-quality images. These images have been instrumental in populating the new website, giving it a fresh, professional look that aligns with the NextGen brand.

Conclusion

This rebranding project with NextGen Mold Technologies refreshed their online presence to strategically positioned them at the forefront of the industry. By aligning the website with the company’s rapid growth and technological advancements, we have created a platform that tells the story of NextGen and invites potential clients and talent into the NextGen community. The updated website now serves as a pivotal marketing tool that will aid in the company's ongoing expansion and success.

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